Recent Rolex Articles

No press conference. No formal statement. No heads-up to retailers. Rolex did what Rolex always does — it made a major move in silence, and the watch world noticed anyway. In what's become something of a tradition for the Swiss giant, updates quietly appeared on the brand's website and across a

In a world where trends come and go like yesterday's news, some things stand the test of time. Take the Rolex Datejust—it's been around since the end of World War II, quietly marking milestones on wrists from boardrooms to ball fields. Now, Rolex is pulling back the curtain a bit more with a new bo